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The "Too Early Trap"

The "Too Early Trap"

A founder I spoke with last week said this “We had the perfect pitch. Beautiful deck. A clear ROI. Still... they ghosted us.”

Deepak Yadav
May 26, 2025

A founder I spoke with last week said this:

“We had the perfect pitch. Beautiful deck. A clear ROI. Still… they ghosted us.”

You know what happened?

They sold too early.

Not in terms of the stage of the company.
They sold too early in the conversation.

🎯 The “Too Early Trap”

B2B founders make this mistake every day:

You identify a prospect.
You think you understand the pain.
You pitch the solution.

But here’s the blindspot…

❝

People don’t buy solutions to problems they haven’t personally diagnosed.

You’re treating your sales process like a product demo.
Your buyer wants a therapy session.

🕵️‍♂️ Here’s what works in 2025

You want to win more deals? Do this:

1. Start with a testable insight.

Instead of asking, “What are your challenges?”
Say:

“What we’re seeing is that B2B teams are losing 30% of revenue because they don’t track intent signals across departments. Is that happening in your world too?”

Now the prospect doesn’t feel sold to.
They feel seen.

2. Run a diagnosis, not a discovery call.

Forget features. Forget benefits.
Ask better questions:

“How are you prioritizing deals right now?”
“What signals are you ignoring that you wish you weren’t?”
“What do your reps complain about that no one tracks?”

This turns you from a founder-with-a-tool into a trusted analyst of their system.

And trusted analysts get budget.

3. Create “future regret”

Great B2B selling isn’t urgency-based anymore.
It’s regret-based.

Your job is to show them what’s inevitable if they keep going the way they are.

Frame it like this:

“Here’s what companies 6 months ahead of you are realizing — by the time they fix X, they’ve already lost Y.”

You’re not pitching.
You’re predicting.

⚠️ B2B is No Longer About Features. It’s About Framing.

In 2025, your buyer doesn't need more dashboards.
They need someone to tell them what they're missing — and make that gap feel impossible to ignore.

So stop selling “solutions.”
Start delivering “diagnosis with clarity.”

Your pipeline will thank you.

🧭 B2B Blindspot Insight
If you're converting less than 15% of your pipeline, it’s not your product.
It’s your timing and framing.

Rethink both.

Until next time,
— B2B Blindspot